The FamilyFarmed Farmer Training program is a comprehensive program designed to help small and mid-acreage fruit and vegetable farmers with one of the biggest challenges they face: growing their businesses! This program gives farmers the resources and tools they need to make sure their produce is of the highest quality, to manage food safety and other risks, and to nurture the relationships with customers that they need to be successful. Each training workshop can be customized to meet local grower needs.

More than 14,700 farmers trained in 43 states

Need: Small and mid-acreage family farmers are the backbone of a local, responsible food system, but many of these farmers lack the tools and resources to scale up and meet large buyers’ needs.
Our Response: We work with farmers across the country to help them improve their post harvest handling, operations, and marketing skills, develop customized food safety plans, and break into wholesale markets.
  • Farmer Training Manuals

  • Wholesale Success: A Farmer’s Guide to Food Safety, Selling, Postharvest Handling, and Packing Produce, now in its Fourth Edition, is the definitive guide for produce farmers selling into wholesale markets. This 300+ page manual builds the capacity of farmers to meet the burgeoning demand for locally/regionally grown fruits and vegetables. Wholesale Success covers up-to-date best practices information on food safety, post-harvest handling, packing, business management, marketing, and crop-specific profiles for more than 100 crops.

  • Direct Market Success is the latest expansion of FamilyFarmed’s impactful effort to train farmers across the United States and help them achieve sustainable success.
    Closely modeled after FamilyFarmed’s Wholesale Success manual and training program, Direct Market Success is intended to be the definitive farmer’s guide to selling, food safety, post-harvest handling, and logistics for farmers who are seeking to enter and grow in this burgeoning consumer sector, mainly composed of farmers markets, CSAs, online retail sales, and farm stands.

  • Request details on how to get these manuals

Our Food Safety workshop series is designed to give small to mid-scale produce growers the tools to comply with best practices in food safety and introduce writing on-farm food safety plans. If you grow produce and sell it, you are a food handler. That means you are responsible for the “wellness” of your product, to ensure to the greatest extent possible that it is safe to eat.

Food safety needs to be understood and implemented by every farmer, no matter what size, but it’s not one-size-fits-all. Our food safety training will help you develop food safety practices that are scaled to the size of your operation.


Farmer Training Program

For the past ten years, FamilyFarmed, our experienced farmer-trainer Atina Diffley, and on-the-ground partner organizations have trained thousands of growers on how to better meet wholesale buyers’ expectations for product quality, consistency, and food safety. Our Farmer Training program covers national wide Wholesale Success, Direct Market Success and On-Farm Food Safety Training.

If you are interested in having a farmer training session in your community, contact us at

Farmer Training Schedule

On-Farm Food Safety Website

The On-Farm Food Safety Project (OFFS) helps you learn about food safety, create a personalized on-farm food safety plan, and become food safety certified.

This website was created to support fruit and vegetable growers in developing a customized, on-farm food safety plan, the basic building block of a comprehensive, on-farm food safety program.

On-Farm Food Safety Website